How Much Does Google Ads Cost?

By May 5, 2020 No Comments

How much does Google Ads Cost? Many first-timers ask this question. How much Google ads pricing should I put? What should my cost per click rate be? These are important questions and often most people get it wrong.

So the answer to how much is your Google Ads Pricing depends on how much is the result worth to you. Let’s take an example:

Let’s say you are selling real estate property in Dubai and you want to generate new leads to sell properties. If the cost of average property sales is AED 1 million and your profit is AED 30,000, that is what the result is worth to you. So as long as you spend less than AED 50,000 in Google Ads budget, and you get 1 sale, this model works ( We are not counting the other expenses for this example ) – This is called the return on Ad Spend or ROAS.

A lot goes with Google Ads Campaign Manager account. We all know that Google Ads is an auction-based pay per click marketing platform. If there are more advertisers, and it’s a high-value ticket, the cost per click is high and it leads to higher budgets and often if this ad campaign is not handled well, it can lead to losses.

Types of Google Ads Campaign

Google Search Ads

Google Display Network (The Banner ads on multiple sites )

YouTube Video Advertising

DSA Ads/ Gmail Ads / . RLSA Ads / Remarketing Ads

Each campaign type has its own benefits, and if the campaigns are used wisely the cost per click can be bought down by increasing the quality score. This however takes time, but in 2 – 3 months you should be getting better results than before. If your quality score improves, which means if your CTR improves and more people click on your relevant ads, then you are in THE GAME.

Check out our earlier blog on the top 5 ways Dubai advertisers waste a lot of money on Google ads through poor advertising mistakes. And more mistakes people make on Google display network ads

Google Ads Pricing & Management Tips:

Don’t run ads when not necessary like holidays or midnights

Use Manual Bids / Automated bids and experiments which ones get more clicks

If you want to show ads in the top position of search ads, the cost increases, experiment to see what works

Avoid using broad keywords targeting and use plenty of negative keywords

Use Google Ads Keyword Planner Tool to explore new keywords you haven’t thought about.

Do not put the same keywords in multiple ad groups or campaigns. You simply compete with yourself and give Google money for the clicks. I am sure you do get any kick out of that high cost per click anyways.

Make sure to check the Google Ads Settings page once a while to make sure your bidding and location targeting is set up correctly.

Google Ads dashboard provides some useful recommendations but doesn’t apply them blindly. Most Notifications are not relevant to make your own Google ads strategies.

Google Ads Support is Good toom you could call them and they can help you directly. Make sure they know your business well before following their advice though. You may call them on 800 04440862

For display advertising, us app exclusions and category exclusions, if necessary do mobile device bid lower too

Make sure your location targeting is set to serve only where you intend to. Check the reports weekly

Make sure your website or landing page is mobile-friendly and loads fast. Check the forms are working and emails are working

Ensure conversion tracking is set up and analytics code so you are tracking and measuring and making campaign improvements with known data.

Have live chat, and What Sapp icons on your pages, it works and improves conversions.

The Google Ads Tips are endless and we are happy to discuss with you on a call or meeting to make you win in this Google Ads Campaign Game. Simply contact us and we get it rolling.

Best still, get a free Google ads audit for your business so you know if your Google ads campaign is working fine. Learn more about Google ads blog.

Day by day Ads spending plans

You can decide to spend to such an extent or as meager as you can imagine. You can set a most extreme day by day breaking point and change it at whatever point you like. The day by day spending plan decides how regularly your advertisements appear for the duration of the day. On the off chance that your day by day spending plan is low in examination with the expense of your catchphrases, at that point, your advertisement won’t show up each time it is looked for.

Google distributes broad online assistance for overseeing Google Ads. There are likewise free devices to assist you with benefiting from your advertisement battles. On the off chance that you focus on a financial limit of £6 every day, Google will offer extra help – with setting up, making your advertisements and streamlining your battle – for nothing.

Most extreme expense per click

What you pay relies upon the catchphrases you select: a few watchwords are better known than others. You offer the amount you are set up to pay.

By setting a most extreme CPC (cost per click) offer, you limit the sum you are set up to pay per click on your advert. You can set your CPC offer for advertisement gatherings or for singular watchwords.

Setting your expense per click offer

You have to decide the amount you are set up to pay for a tick. Ask yourself:

What amount is it worth for somebody to visit your site?

How likely is it that a tick will transform into a transformation, for example, a deal or a sign-up?

What amount is a transformation worth?

Your situation in query items

Where your advertisement shows up in the rundown is influenced by the amount you offer. It is additionally influenced by Google’s appraisal of your advertisement’s quality, including:

How important your promotion is to the pursuit;

The point of arrival on your site that the promotion connects to;

You can see a gauge of your ‘Quality Score’ in your Google Ads account. Top-notch advertisements and presentation pages can diminish your expense per click and get your promotion in a higher position. Ensuring promotions and points of arrival are pertinent to the watchwords you are offering for is totally basic.

Track results and refines your Ads procedure

Study your outcomes to take advantage of your Ads spending plan. Rate of return (ROI) is the pivotal benchmark.

To evaluate the gainfulness of a watchword, you can follow transformation rates and cost-per-change with Google’s change following device. You can likewise utilize Google Analytics for cutting edge investigation of ROI. With this transformation information, you can distinguish unrewarding advertisements and catchphrases, and afterward improve or erase them.

Everything can be tried and changed – catchphrases and expressions, the amount you offer, your financial limits, your advertisements, and your site. Control your testing cautiously. Roll out little improvements and let them run for a couple of days, so you can assess the outcomes appropriately.

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