The marketing world is a very competitive place. Think of it this way there are only four cake pieces and 100’s of individuals to eat them; what would help you to get a piece? Well, Search Engine Marketing is the answer; it is the most effective way to market and grow your business. Search engine marketing helps you market your product and services by paid advertisements that appear on top, bottom, or sides of organic keyword searches on search engine result pages.

Here at Favo Digital we find the best keyword strategies to find what will work for your business. We make sure to remove any negative keywords that would just be costing you and not assisting in creating sales.

Search Engine Marketing utilizes keywords and this is done to place the most relevant ads to visitors on the search engine result page. As keywords are the foundation of every search, keyword management becomes imperative. Our professionals make use of logical keyword grouping and account structure to achieve higher click-through rates, lower costs-per-click, and generally more robust overall performance.

Google does not place every single ad at every single related search. There are various factors Google takes into account before showing an ad on a SERP. Still, the two main factors are bid value you are willing to pay on an ad and Quality Score of your ads. We work with your budget and make sure to maximize your quality score and leave no chance of failure.